Thursday, July 19, 2007

Keeping your plates original

I often get emails from customers with semi-designed faceplates or instructions for font choices that they find appealing. This is great! It's always cool when customers know what they want.

But at times, what someone wants is what everyone wants. Take the top two fonts for Amplates.com design in the last two years: Magneto and Deftone Stylus. These are two very cool, retro fonts, but they are becoming victims to their own popularity. If a customer really wants to go with one of those, then hey, by all means, we'll do it. But I try to steer customers to other, also cool script fonts if possible. A lot of my customers aren't aware of the wealth of font choices at their disposal. That's where my experience comes in:

Why not try some new-school retro fonts like Nougat or Hamburger Heaven? You too, can be a "Saucy Millionaire"! In fact, there are literally thousands of fonts to choose from, and I can recommend something that will look cool, be very readable, and will stand out from the crowd.

What's more, we can use those fonts as a starting point to design a completely original logo to truly brand your amps. I'm a big believer that whether you make 1 amp or 10,000, quality and originality count.

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